Zu Tie
Overview
Zu Tie is a premium neckwear brand that outgrew its legacy theme. They needed a storefront that reflected the craftsmanship behind their products while handling high traffic during seasonal launches.
Key Results
+180%
Revenue increase
Year-over-year growth within 6 months of launch
+42%
Conversion rate
From 1.8% to 2.56% across all traffic sources
1.9s
Page load time
Down from 6.2s on mobile (LCP metric)
-35%
Bounce rate
Improved engagement across product pages