Insights
Field notes,
no fluff.
What we learn running live storefronts — published monthly, with the data we used to reach the conclusion.
- Field Notes
How we make a slow store load in under a second
What we check, in what order, and the fixes that make the biggest difference.
- Benchmarks
2026 benchmarks: how many visitors actually buy
Typical sales rates, order values, and speed scores across 140 sites we watch.
- Playbooks
How to review your own product pages
A simple checklist to run before you spend money on a redesign.
- Field Notes
Getting your brand named by ChatGPT and other AI assistants
What to change on your site so AI tools understand and recommend you.
Newsletter
One email a month. Numbers only.
Booking
Book a 30-minute strategy call
Pick a slot that works for you. You'll get a written scope and a fixed-fee quote within 48 hours of the call.
- 01 No pitch deck — we review your storefront live.
- 02 You leave with three prioritised fixes.
- 03 Written scope and fixed fee in 48 hours.